about us
Penumbra was founded by three Partners, each of whom has a distinguished, blue-chip, international track record gained in the fields of Strategy, Organisational Development, Research and Operations.
Having worked together on assignments over a ten year period we understood what motivated us all to get out of bed each morning: it was the desire to deliver strategies and solutions which overcome the pitfalls that beset most initiatives. By working together we realised that we could achieve more for our clients.
George Knight
George is Managing Partner of Penumbra. He founded the firm in 2004 to help organisations build corporate value with customised, cross-functional programmes which deliver improved performance. His career has encompassed Consultancy, Corporate Planning, Sales, Marketing and Advertising, with experience gained in consulting, agency and client firms. He holds a degree in International Marketing, is a Fellow of the Chartered Institute of Marketing, an Associate Member of the Market Research Society and a Harvard Business Review Advisory Council Member.
Career highlights: Big company experience building business value both domestically and internationally that includes senior positions at Bankers Trust, Citibank, Coutts International, The Consulting Venture, J Walter Thompson and WestLB
Ruth McNeil
Ruth is a Senior Partner and heads up the Research and Insight practice and has a varied background in both Marketing and Market Research. She is a Fellow of the Market Research Society. Her work has spanned the international spectrum with a particular focus on research with business. She has written a book entitled Business to Business Market Research, Understanding and Measuring Business Markets which was published by Kogan Page for the Market Research Society.
Career highlights: An early start as a Market Analyst at Unilever was followed by 15 years as a main board director at Research International where Ruth was in turns, head of a business unit and Marketing Director, and for many years head of the business research unit with responsibility for key international accounts.
Christopher Rudolf
Christopher is a Senior Partner and leads the Operational Implementation and Alignment practice, working with the others in the team, mapping operational change and communicating with the management and workforce to help implement systems and practical day-in-the-life changes. His career has encompassed Sales and Advertising, Software Development and Software Project Management , Consultancy in Strategic Alignment and Corporate Planning, with experience gained in consulting and client firms.
Career highlights: Blue chip experience both domestically and internationally on a very wide range of projects, consulting for clients including Nokia, Intel, DuPont, Kleinwort Benson, Citibank, WestLB, JP Morgan, UBS, Gillette, Glaxo SmithKline, Pfizer and many more.
Penumbra Descriptor:
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