The leader in rule based trading
Strategy Development and Formulation
The company was growing in the United States. It wanted to build on that success and expand internationally. It opened an office in London in order to develop a greater presence across key European markets. It needed to get a better feel for the European market in order to develop its entry strategy.
We carried out an appraisal of the markets across Europe to identify those with the greatest uptake and potential for day trading, presenting a five year forecast to support our findings. We profiled the users of day traders in each market as a precursor to developing a communications campaign.
We ran a comparison with the US market to provide a point of comparison for a company just moving into international markets and undertook a thorough review of all the key competitors, creating a positioning matrix that identified the strengths and weaknesses of all the competitors.
Our analysis provided the company with clear guidance on how to approach the markets across Europe.