Service Snapshot: Trade Research

Our Trade Research package is an opportunity for Trade Bodies to deliver cost savings for their members and revenue for themselves, thereby increasing their value to their customers.

Challenge

Traditionally, research has been purchased by individual member firms resulting in the same or similar information being provided to different companies at significant cost.

Collectively, this is inefficient use of scarce resources – both finance and time – within any business sector. It also greatly diminishes the ability to provide robust benchmarking data across the sector.

Opportunity

There is a significant opportunity for Trade Associations to add value both to their members, to their Trade Associations and to their own management teams in the research and insight area.

By organising the purchase of research through the Trade Association members will benefit from significant cost savings as well as sector specific benchmarking.

Solution

Sector-wide research

We will provide research on a sector-wide basis through the offices of the Trade Association, or similar body.
You are in a unique position to:  provide the “helicopter view”; act as a syndicate hub; enable cost savings; enable sector benchmarking.

Our senior team can work with you to facilitate your discussions with Members concerning this new service and would then project manage on your behalf or, alternatively, we can advise you discretely.

Confidential Research data will be held on our servers and access to relevant data for individual clients will be through the Penumbra website client portal.

Research areas of main interest:

Business

• Performance improvement
• Competitive positioning
• Corporate reputation

Governance

• Risk management
• Regulation and compliance
• Brand health (market share, positioning), Brand risk
• Industry perceptions
• Marketing effectiveness
• Market movement / trends

Employees

• Employee engagement
• Retention and turnover
• Salary / remuneration surveys

Customers

• Customer service
• Loyalty indexes
• Retention and turnover (defection)
• Customer perceptions / corporate image
• Buying trends / intentions

Benefits

By using Penumbra’s Trade Research service, organisations will have opportunities for cost savings as well creating confidential benchmarks across their sectors. Additionally, organisations will reap the following benefits:

Benefits for Trade Association

• Places you at the centre of information provision

• Provides income through an attractive commission scheme

• Gives a leading edge view of what is happening in the market place

• Provides good talking points for public relations/press releases

• Enhances the value proposition of your Trade Association in the eyes of your members

Benefits for Members

• Avoids wasteful duplication of research by member organisations

• Lower costs

• Greater access to data

• Provides a secure and trusted environment within which members can agree to share confidential data